App business models that work for me: Advertising: Mobclix review

Update: Mobclix sucks! They haven’t paid out in over 6 months and not answering support emails, I have a feeling they’re on their way to bankruptcy or something like that because I can’t imagine a public company behaving like that. Not sure what I’ll do about the $1000′s of dollars they owe me, I might sue, but if they’re out of business, I won’t get much. will keep you posted.

 

Last time, I talked about revmob and how great of a service it is. I actually received a huge payout from them this week which strengthens my strategy of making them a part of any new app I release.

Today, I want to talk about another revenue source, although not as significant as revmob, and that source is mobclix.

Mobclix is a pay per click service, that is, you show an ad they provide in your app and they pay you every time someone clicks on it.

They are also an ad network aggregator which means that they take ads from a lot of different sources and optimize for the best revenue.

Moblicx also provides some basic analytics, although not even close to the quality you can get from flurry.

The revenue from mobclix has been pretty consistent for me. I have a few apps with low downloads using it, and I get low clicks accordingly and I also have some high download apps that have it and I get better revenue from there.

Integrating mobclix is a bit harder than it is to integrate revmob. That may be because mobclix offers lots of customization and variety in the types of ads they show. It’s still simple enough to integrate them to your app and well worth the time, since they do generate a nice amount of money.

One problem I have with mobclix is their payout policy. It’s august now, and I have still not received their June payment (which pays for may). They have an apology posted on their blog, basically saying they are withholding payments to help their stock value (they recently went public), but as a developer, I really don’t care about their stock price and want to get paid for the service I provided…

I hope this policy of theirs changes and they realize that playing accounting games could lose them their revenue source, which is developers…

In any case, except for them not paying out in time, I think they are a good service, although if I had to choose, I’d definitely start with revmob and use mobclix as a backup.

Disclosure: I am not affiliated with mobclix beyond what’s described in this post and am not receiving any compensation from them for this post

 

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